Are you wondering about Squarespace web design for your business? If so, you should know that building a successful website requires more than choosing a hosting partner and a site builder. Your web design determines how well your site communicates the company's mission, vision, and services. If visitors cannot understand your company or navigate the site within the first five seconds of landing on it, you need to rethink your design.
With this in mind, here are the top five Squarespace web design tips and tricks to build a functional, responsive, and converting website for your business.
1. Clear Out the Clutter
A cluttered site can drive away traffic and hurt your conversion rates. According to research, web visitors spend an average of 10 to 20 seconds on a web page. This means you only have around 10 seconds to capture the attention of your visitors. But how can you achieve this with a cluttered site?
Throwing anything and everything on one screen makes it hard for visitors to scan through the page and find what they want. By decluttering your site, you make it easy for visitors to browse the page and find the information they need. Here are a few tips to make this happen:
2. Streamline Navigation
Think of your website as an unfamiliar street that visitors have to navigate. You have to take them from point A to B without losing them along the way. And remember, you only have a few seconds to do this. If someone feels they can't figure out your navigation system, they will move on to the next webpage.
Your website's navigation is an essential element of Squarespace web design, and it has a significant influence on conversions and bounce rates. You need to design a clear and hierarchical navigation that guides visitors throughout the website. Here are a few navigation tips to follow:
3. Create Easy-to-Read Content
Content is a crucial aspect of every website's design. From the call-to-actions to blog posts, navigation text, and company info, you cannot design a site without inputting content. Every piece of writing on your site should be properly visible and legible to your readers. Here's how to achieve easy-to-read content:
4. Prioritize Mobile
Research indicates that mobile devices account for over 48% of webpage views globally. Proper web design calls for building a mobile responsive website that caters to the needs of mobile users. Everything from your navigation to the images, text, and calls-to-action should be responsive to mobile.
Building a mobile responsive website not only improves user experience but also boosts site speed on mobile devices. Say goodbye to slow load times, which can hurt conversions and increase bounce rates. Squarespace web design experts can create a mobile-friendly version of your website so you can stay up-to-date with online trends.
5. Constantly Look for Inspiration
Finally, web design elements are always evolving, and new trends are coming up to cater to changing consumer needs. The best you can do is to look for inspiration and stay updated with developments. Building a website may be a one-time thing, but maintaining it is a continuous process. You may have to regularly make tweaks and updates to ensure your site remains competitive in a dynamic online space.
Designing a functional website that meets your business goals requires professional input. Don't shy away from working with the experts and putting in time and resources to create a website that will increase your firm's visibility on the digital space.