So, you want to launch your online presence so you can reach more people and make more sales?
It’s no doubt a great idea. Digital marketing is quite versatile and in your quest to grow your business, you’ll no doubt need it. Most of those things you need are readily accessible. In most cases, they’ll be free. You’ll be able to generate more leads and drive in more sales and profit.
But you’re not about to jump in without a clear goal. You need a sound internet marketing plan. You need a strategy that will be streamlined to achieve your marketing goal. Without this, you’ll just be beating around the bush. We are here to help with that. In this article, we’ll be discussing seven steps through which you can set up a strategic internet marketing plan optimized to generate more leads and sales conversion, and ultimately for long-term growth and success.
1. Define your goals
We can’t stress this enough. You’ll need a definite goal or goals to start with. Whether you’re in this to create your brand image and awareness, bump up sales and revenue, engage customers for loyalty advantage, or some other good reasons, you’ll always have to set some clear goals.
You’ll then be able to streamline your overall digital marketing plan to align with these set of goals. Whatever goal you have set, break these down into simple small steps and strategies that will collectively help to realize the big picture.
2. Define your market
Oftentimes, many companies would create their internet marketing plan to get a stronger hold on their current market. Other times, they try to expand into a whole new space. Whatever the target is, you’ll be best positioned with a clear understanding of the people or businesses you’d like to serve.
You’ll need either demographics or firmographic information to evaluate your chosen markets. Demographic info refers to customer details such as age ranges, gender, locations, etc. This information will be needed by consumer-based businesses.
However, if these digital marketing strategies are for a B2B company, firmographic information about companies and their employees, products, etc, are what you’ll need. In whatever industry or niche you’re operating, this part of the plan wants you to clearly define your target market.
3. Study your competition
There’s hardly any niche you’d venture into without some already established competitors waiting for you. That doesn’t mean you can’t turn this to your advantage. Check out what they’re doing well and find more ways to perfect this. If you also find out some lapses and weakness, capitalizing on these may give you an edge in the long run.
4. Set your budget and schedule
Your time and money commitment to your business’s digital marketing strategies will play a role in achieving your marketing goals and sales results. Set aside your budget and outline how you intend to spend this. Give little room for little changes as well and set a timeline of how and when you plan to reach different milestones.
5. Choose your channels
Social media, website and SEO, email and email marketing, content marketing, etc are just some of the numerous digital marketing channels you can engage to reach the goals you’ve set in your internet marketing plan. The best combo for you will depend so much on who your audience is, where they spend most of their time online, what they’re usually engaged in online, as well as your budget, and etc.
You don’t really have to commit to all of these channels. Just choose a handful. You can try out others as time goes on. If you discover they are what your time, then you can scale them up.
6. Implement your strategies
You may need a team depending on the scale of your internet marketing plan. You’ll need the strategies in your plan implemented. You may have to delegate these responsibilities to several members of the team.
By having competent hands working on different parts of the plan, efficiency and productivity will be enhanced. However, it is important to have a team member who would have to oversee and ensure every team sees their own work through.
7. Don’t forget the KPIs
You’ll need the Key Performance Indicators to assess your progress and evaluate each and every part of your overall strategy. You need to be regularly checking your performance over weekly, monthly, or whatever periods. Google Analytics and other similar metrics will help you track and monitor the progress made in each section of your internet marketing plan.
By analyzing these data, you’ll be able to see what seems to work best for you as well as those strategies that are quite underperforming. This will help you streamline your strategies towards achieving the best results.