Is your website not meeting the goals you initially set for it? If so, it may be time to employ Joomla web design services to improve its functionality and effectiveness.
According to research by the Nielsen Norman Group, website users read only 20% of the content on the page they visit. You only have a few words to convince a user to stay on your site. Thus, if your website is cluttered and has an unappealing design, you'll experience a high bounce rate.
So what can you do to improve your website and increase the conversions? Below are five tried and tested measures for enhancing your website immediately.
1. First: Redesign the Entire Site
When your current website isn't meeting its objectives, the first place you look at is the web design. How is your site structured? What do users see when they visit it? What colors, styles, layouts, and imagery have you used?
According to research, 38% of online users navigate away from unattractive sites. An appealing layout catches the attention of site visitors and holds it long enough for them to learn about your business and take your call to action. Thus, as you redesign your website, consider the following modifications:
2. Work on Site Navigation
When someone lands on your website, you want them to have a clear map of where to find what they want. Your website navigation should serve two purposes:
Be descriptive and clear rather than vague and generic. Let your navigation tell users exactly what you're offering, even before they click on the relevant pages.
3. Optimize for Mobile Users
Statista reports that out of the 4.33 billion Internet users worldwide in 2019, over 3.9 billion of them access the Internet through their mobile phones. This means that your website should be optimized for mobile to improve user experience.
But what does optimization for mobile users mean? It encompasses the following:
4. Improve Site SpeedGoing hand-in-hand with mobile optimization is site speed. Internet users will wait an average of two to three seconds for a page to load. If it doesn't, they move on to other pages with a higher speed. Low site speeds can hurt your conversions and increase the bounce rate.
First, test your current speed using online speed check tools. If your site is suffering, consider making the following modifications to boost the speed and enhance user experience:
Calls to action (CTAs) are huge in the digital world right now. Once a user visits your site, it means they are interested in something you have. How do you nudge them forward to make a decision? The answer is through CTAs.
To improve your site appearance and boost conversions, redesign your CTAs with the user in mind. Here are a few tips on how to do this:
Are you ready to improve your website? Ditch your old and outdated web design and beliefs and adopt these new techniques for boosting user experience on your site.