Do you own a business website or are just starting one? Have you considered inclusive Squarespace web design in the creation process? If not, now is the time to do so.
Gone are the days when businesses created websites just to have an online presence. In a digital world where more than 4.4 billion people are internet users, you cannot ignore the power of inclusive design.
You have to build a website that addresses the needs of each of your audience. This is regardless of their impairments. So what is inclusive design and why is it important in web design? Keep reading to find out.
What is Inclusive Design?
Inclusive design refers to the act of building a website in such a way that every webpage is designed and coded in a manner that makes it accessible, understandable, usable, and navigational to every user, including people with mental and physical disabilities.
Unfortunately, today's websites make use of complex tools, layouts, and overall designs that are not friendly to individuals with temporary or physical impairments. As a result, their user experience on said websites is compromised, and this can leave them frustrated if they wish to interact with your business.
Inclusive design has been a hot topic in the web design industry for the last few years. Businesses are becoming more aware of the need to create sites that are friendly and usable by all their clients and prospects. It's incorporated in areas such as the following:
Why is Inclusive Design Important for Your Website?Here are the top reasons why inclusive design is important and why you should consider tweaking your website to meet the needs of clients and prospects with physical or mental disabilities.
Caters to Your Entire Audience
As more and more products and services move online, it is increasingly important for businesses to create a seamless user experience for clients of all kinds. It would be wrong to assume that none of your current or prospective customers has a form of disability that would affect their ability to interact with your site.
An inclusive design allows you to create a website that caters for your entire audience, regardless of their Impairments. This allows you to meet your top marketing goal which is to meet the needs of your target audience.
By adopting inclusive Squarespace web design, you instill brand loyalty and trust to your customers as they feel valued and appreciated.
Improves User Experience
An inclusive design improves user experience for individuals with temporary or permanent disabilities. Take a look at the following examples of how you can incorporate this design to cater for different needs:
Besides improving user experience, inclusive design can be used as an SEO technique as well. Search engine crawlers check for issues such as navigation, website layout, readability, and overall user experience when ranking pages on SERPs.
An inclusive design puts various types of users into consideration, and this allows you to be meticulous in your web design. Using readable fonts, simple navigation, carefully-selected colors, and various contact options is a plus for SEO.
Your site ranks top on search engines, and this puts your business in front of potential customers. The result is increased website traffic.
Increases Conversions and ROI
Every web design and digital marketing strategy you employ has an end goal— to increase conversions and ultimately make sales. Inclusive web design can increase conversions and ROI for your business.
What happens when that individual who has hearing problems finds a convenient mode to contact your business? What about when the client with poor eyesight is able to read every text on your website properly? They will convert and take the call-to-action.
However, if they cannot easily navigate your site, they'll move on to your competitor whose website incorporates inclusive design.
By catering to your entire audience, you increase your conversion rates by enabling all users to access your products and services easily. In the end, your business brings more sales and profits.
Embrace Inclusive Squarespace Web Design for Your Website
In today's digital-savvy world, people are turning to the internet to access information, products, and services. Some of these people are living with disabilities, and there's a need to have them in mind when designing business websites.
Adopt an inclusive design to cater to the needs of your clients and prospects with impairments. You'll not only improve their online experience but also steer your business towards growth.